The On-Demand Service Marketplace Business and Revenue Model

The on-demand service marketplace is a current business model that relies on third-party applications. The on-demand services marketplace is a relatively new business model that is only now gaining popularity.

on demand service marketplace

On-Demand Service Marketplace is a key side of cloud computing services that permits customers to deploy raw cloud resources on-demand, once and wherever they’re required. It is a popular app-based multiservice booking platform that connects clients with a huge number of service providers.

It acts as a middleman between a company and a consumer, allowing them to find one other in the first place and establish a mutually beneficial customer-provider relationship. These types of transactions are not the same as those that occur in a typical employer-employee relationship. 

The On-Demand Industry is Transforming Business even in the middle of the global pandemic, people have observed first-hand the “smartphone revolution,” and it would be a lie to claim that they are unawed by what technology has to offer. All earlier methodologies have been made useless by the on-demand economy. The days of waiting in large lines in stores or days for a fundamental action to be completed are gone; the on-demand sector has transformed the way businesses are performed, and we are not complaining. The on-demand sector has firmly established itself in our lives, making things much easier and more comfortable. It has completely transformed our lives, from online meal delivery to getting an uber in a matter of minutes. Messages like “dinner will be delivered in 5 minutes” and “your mechanic will arrive at 9 AM” have taken up residence on our phones. The entire concept of the on-demand sector has made it easier for customers to receive services in real-time while also offering businesses several options to increase their profit share. 

On-Demand Services or applications promise not just convenience for users, but also increased engagement and, as a result, a guaranteed return on investment. On-demand services have gained considerable market share in a variety of industries, including the healthcare industry, food delivery Apps, eCommerce, banking, and others, by providing a personalized experience that leads to more customers and profits.

On-Demand Service Marketplace's Business and Revenue Model
Source: FreePik

Example of On-Demand businesses:

  • Upwork and Fever – For professional services
  • Handy and My Time – For home-related services
  • UrbanClap and Zomato – On-demand services i.e., Salon and Food
  • Here are some insights into this business model: How this business works
  • Job/service seeker posts a job on the portal
  • Taskers apply for jobs and quote price
  • Seekers pick the best service provider
  • Taskers deliver the work and get paid
  • Website/marketplace owners earn a cut as a commission

Advantages of On-Demand Services For Businesses 

  • It is Scalable:-

Scaling a mobile app is simple because you can add additional features, make it more flexible for users, improve the UX, and so on… On-Demand Apps can adapt to changing market conditions and the introduction of new products and services, giving them a competitive advantage over traditional business models that rely on a complicated web of hardware and software inputs. 

  • It is faster and Cheaper:-

Customers can utilize on-demand service to get their favorite things with the push of a button, which is faster and less expensive. Customers can choose the service that best meets their needs, and on-demand delivery services are less expensive. Customers can use the customer loyalty program’s offers and discounts to offer a service or order an item at a lesser cost. In the on-demand model, business owners can save a lot of money by using their mode of transportation as logistics.

  • It offers a Real-time Tracking Feature:-

Customers of On-Demand Apps have the unique benefit of being able to track the status of their service in real-time. As a result, these are particularly useful in the logistics and transportation industries, as they allow service providers and consumers to track the location of the vehicle and estimate the arrival time. As a result, the most popular On Demand Apps are vehicle tracking tools, as well as transportation and logistics apps.

  • There is Employee Satisfaction and Efficiency:-

 By linking users directly with service providers, on-demand apps reduce the time it takes to exchange services. You will be able to get the necessary ROI for your organization if you hire the correct mobile app development firm for the job. The ease of project management it provides, as well as the user-friendliness and utility of the custom-built features, will determine this. The goal of a successful on-demand business application is to boost productivity while reducing staff concerns. 

  • It Ensures Data Safety:-

 Any business wants to keep its information safe and secure while protecting privacy. Data saved in a cloud facility is protected by powerful encryption technology. On-demand apps increase data security over traditional business models, which are subject to user data leaks. These apps protect both the privacy of consumers and the confidentiality of shipments.  

  • It offers Flexibility and User activity analytics:-

 If you utilize an on-demand application, you can alter your services based on user data. Analysis of consumer transactions using the app’s built-in recommendation engine opens up opportunities for targeted marketing, tracking user behavior, creating smart assumptions, and developing relevant offers. You may also use an on-demand app to entice customers to reorder by offering discounts and perks.

  • It offers Businesses a huge earning potential:-

 Due to consumer demand, revenue from mobile applications is steadily increasing. In the United States alone, on-demand spending totals $57.6 billion each year. Consumers are willing to pay for on-demand apps, so hire a skilled on-demand delivery app development business to provide them with the greatest experience possible. It’s a terrific way to keep customers and increase sales by enticing them to place recurring orders with discounts, cumulative bonuses, and loyalty programs.  

Advantages For Customers.

  • Ordering is simple, Customers can use an on-demand app to find a needed service and place an order in only a few clicks. This is a more efficient choice than making phone calls or meeting with someone face to face.
  • Delivery tracking in real-time, Users can use an integrated and constantly updated map to track the location of the courier delivering their order. This feature helps clients organize their schedules.
  • Cancellation with a single click, if something unexpected happens, customers can cancel purchases or reschedule appointments using an app like a Plumber on-demand app.
  • There are various payment methods available. When buyers meet with the company in person, they can pay for their purchases using cash, debit, or credit cards. Additional modern payment options, such as mobile wallets and cryptocurrency, are frequently incorporated with on-demand apps.

Industries that can be transformed into an On-demand marketplace:- 

  • Housekeeping Services 
  • Retail on-demand Source 
  • Telemedicine Source 
  • Fuel and repair services 
  • Healthcare services.  
  • Salon services.  
  • Pharmacy Services 

On-demand Services for Business and their Models 

  • Business to Consumer (B2C) Model:-

 The OnDemand app for Business to Consumer (B2C) facilitates services and product transfers between merchants or providers and customers. Customers benefit from an on-demand business model since it saves them time and effort. 

  • Business to Business (B2B) Model:-

 The OnDemand app for Firm to Business (B2B) provides solutions for connecting one business to another. Typically, this form of on-demand service is provided on a global scale with the assistance of international transactions. 

  • Consumer to Consumer (C2C) Model:-

This type of on-demand app provides a platform for customers to trade products or services with one another. A multivendor marketing platform allows customers to sell or acquire products from other customers. 

It saves a lot of money because customers may communicate directly with one another without the use of an intermediary. Some well-known multivendor marketing platforms are Amazon and Flipkart. 

An on-demand delivery software is a great solution for local businesses, and it’s especially important for start-ups and those wanting to transform their traditional business to digital. If you want to learn more, start looking into the business’s competitors.  

The Revenue Models for On-Demand Marketplace. 

  • Transaction Model/ Commission Model:- 

This is a really straightforward situation. You can effectively take a cut (% commission) from each transaction that occurs on your platform.  On both ends, this cut does not have to be the same. If you charge a 9 percent commission to the vendor, you may charge the customer a 3 percent transaction fee. 

  • Lead-Generating Business Model:-

So, what is the lead generation business model and how does it generate revenue? As the name says, this strategy is all about generating highly targeted leads for a specific type of organization. Following that, the leads are sold to a company that will have the opportunity to convert them into clients.

For example, a lead-generating company may give a gym owner customers phone calls from people interested in joining a gym in the Seattle area. Lead generation is the process of providing opportunities for potential clients, who are usually qualified and paid on a cost-per-action basis (CPA). Examples of actions include completing a web form, making a phone call, or participating in an online survey.

  • Subscription Model:-

Isn’t it true, though, that everyone wants a piece of the recurring revenue pie? You might charge a monthly or yearly fee, depending on your value proposition. It may appear to be an uncommon choice in most cases, but there are ways to make it work for you. If customers could subscribe to some basic monthly or weekly services, they would be more likely to stick with an Entertainment services firm like Netflix. The subscription model is one of the most potent business concepts.

  • Freemium Model:-

Freemium business model combines “free” and “premium” services, in which users are given free access to basic aspects of a product or service in exchange for a fee for additional or advanced capabilities. A company that uses a freemium model offers basic services for free, generally in a “free trial” or limited version for the user, while charging a premium for more sophisticated services or additional features. Skype and Spotify are two of the most successful companies employing this concept. 

  • Listing Fees:-

In exchange for offering their services on your marketplace, you may essentially charge the service providers a fee. However, this isn’t the best model to start with. Particularly because onboarding vendors is incredibly tough, given that a paid listing does not guarantee profitability or even sales. Offering a ‘featured listing’ on your platform could be a terrific supplementary monetization approach once you’ve managed to attract enough traffic to your website and have conversion metrics to back you up. 

  • Advertisements:-

If you decide to allow adverts on your website, you’ll essentially be giving merchants and buyers a free platform to utilize; alternatively, you can use advertisements as a secondary source of cash. 


The on-demand economy is one of the most popular business models currently available. Furthermore, the coronavirus pandemic has demonstrated that for many sorts of organizations, on-demand services have proven to be the only way to survive the lockdown and global crisis. On-demand mobile app development is a wonderful idea right now because it follows current economic trends and fits the needs of modern customers. 

If you have an idea for an on-demand service app but don’t know where to start, Contact us today, and let’s talk!

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